Systems Alliance, Inc.
www.siteexecutive.com
December, 2003
ABOUT THE CLIENT: Systems Alliance is a technology
services and placement firm that had recently developed Site
Executive ™ an enterprise-level Content Management System for Web
development. The client wanted to launch and market this product
nationally.
SOLUTION: MDV Communications produced and executed a
comprehensive marketing program, including online marketing, SEO,
Public Relations, Trade publication media buying, brand strategy and
messaging, and an analyst tour for the product.
RESULTS: The Site Executive Product received inquiries
nationally within three months. The most significant advantage to
the marketing program was that Site Executive provided the right
kind of information in its brochureware and online marketing.
The inquiries received were from customers ready to purchase the
product. We shortened the sales cycle for this product by several
months.
Examples:
