As an SEO company, this is one of the most popular Internet
marketing services requested by clients. We help clients make sense of the
mountain of data delivered by WebTrends.
We begin a WebTrends data analysis by establishing a baseline set of
averages, based on a specified block of historical trend data. From that
baseline, we mark changes in user patterns over time to help clients
assess what is and isn’t relevant information on their site, from the site
visitors’ perspective.
With this narrative of user behavior on their site, clients receive
actionable data for building future online communications initiatives for
improved search engine ranking and traffic.