Camper's
Choice
www.camperschoice.com
January, 2004
ABOUT THE CLIENT: Camper's Choice is an online and
catalogue retailer of RV parts and accessories that had seen a
decline in its catalog customer roster, and wanted to try online
advertising and search engine marketing to recharge their business.
Their customer base is nationwide.
SOLUTION: Camper's Choice contracted MDV Communications
for online marketing, including advertising, search engine
optimization and marketing, as well as permission-based HTML email
campaigns. MDV Communications strategized, implemented, and managed
these marketing tactics.
RESULTS: Within six months of implementing these
campaigns, Camper's Choice saw an increase of 58% over the previous
year's sales for the entire business. Additionally, they converted
5% more site visitors into paying customers than their largest
national competitor.
Camper's Choice saw enough return on their online investment to
reinvest profits into their catalogue business to help grow the
company twice as fast.
Examples:
